The Challenge

Fintech Fusion in Geneva, Switzerland came to Studio Banana with the challenge of designing a bespoke workspace for a vertical accelerator that specialises in fintech startups.

We needed to find the perfect balance between a professional feel that would inspire confidence in investors and adhere to the strict codes of the banking sector, while also creating a modern, fresh, dynamism to foster innovation among entrepreneurs.

The Outcome

We designed a dynamic and flexible workplace ecosystem that blends both intimate and multi-use common spaces to serve a thriving fintech community including startups, entrepreneurs and private institutions, while also keeping to a design aesthetic appropriate for banking, technology and business professionals.

Each of the accelerator’s six unique spaces features intricate graphic design work that showcases the cryptographic patterns found in Swiss banknotes. This gives each space its own identity under the united concept of financial security.

The environment promotes a unique collaborative culture where influential fintech events can be hosted and sponsors can enjoy a high level of visibility.

Embracing a new age for a world-leading financial centre

While Geneva is known worldwide for its long history in the private banking sector, its banks have faced the same challenges as their global counterparts in recent years: the disruptive emergence of financial technologies.

Fintech Fusion was born in a time of profound transformation, offering a demanding 12-month incubation programme to boost fintech startups from all over the world and increase their chances of succeeding in the market.

Codesigning with experienced incubator experts

In order to transform the 650m2 jewellery workshop into a radically different space for fintech startups, we approached the project using our proprietary codesign method. This meant gathering stakeholders, managers and other individuals with solid incubator experience to share their insights with our design team.

Once we obtained a thorough understanding of the complex and diverse needs of those who would be using the space, we applied an “activity based environment” principle to best employ our findings during the architectural planning stage.

An elegant fusion of collaboration and professionalism

With an exciting but complex project ahead of us, we developed a strategy to create a dynamic, versatile space for Fintech Fusion. We designed an environment flexible enough to host a wide array of activities and specific user needs in harmony. These adaptable areas allow for workers to take meetings, calls and brainstorming sessions without distracting those looking to get on with some quiet work or host a presentation in front of investors.

The main lounge area can just as easily serve as a reception or breakroom as it can a place to hold an all-hands meeting or conference. The cafeteria is the social heart of the incubator and promotes an informal dynamic.

Looking for a fluid circulation flow, we avoided corridors altogether in favour of an open plan that encourages collaboration and makes better use of the space.

Blending security patterns with simple design principles

Once we had squared away the architectural plans, we needed to make sure the space stood out with a unique yet meaningful look and feel.

Our team got to work researching Swiss monetary culture and developed a visual story based on anti-counterfeiting features found on the country’s banknotes. This not only lends an elegant, memorable, characteristic aesthetic, it also makes up part of the wayfinding system and enriches Fintech Fusion with a strong identity. We chose to pay special homage to the eighth series of Swiss banknotes (one of the safest in the world) designed by Jörg Zintzmeyer, in which we discovered a valuable spatial metaphor in their cryptological patterns.

In each of the six banknotes of the series (10, 20, 50, 100, 200 and 1000), we found unique patterns and colour palettes which we used to create six distinct spaces in the incubator. Each one has its own name and graphic identity, informed by the iconography of each bill in a subtle yet sophisticated way.

Giving beanbags and table football the boot

We knew from the outset that Fintech Fusion is no typical startup incubator. The decor and furniture needed to reflect an inspiring environment where both professionalism and innovation would thrive, while still being functional and useful for the people working there day to day.

Our team added a few final touches to the project, rigorously searching for the perfect designer furniture to match the spirit of the project and bring the space to life.

One space bringing together two distinct cultures

Using our co-design methodology, we tackled the complexity of creating a high-performing fintech workplace for Fusion’s vertical accelerator. By integrating architecture, environmental graphics, and wayfinding systems, we developed a multifunctional workspace that aligns with the evolving needs of startups, entrepreneurs, and financial professionals alike.

The design supports both deep focus and dynamic collaboration, fostering innovation in financial technology while maintaining a polished, business-ready atmosphere—all unified under a cohesive brand identity that elevates user experience and reflects the future of work in the fintech sector.

* Photography: Rubén P. Bescos for STUDIO BANANA.