It was 1997 when researchers at McKinsey & Company coined the term the war for talent, predicting a future in which the success of new companies would depend on their ability to attract, develop and retain talented employees – an asset that was already scarce at the time.
More than 20 years later, that future has arrived, but the challenge has become more complex. While cutting-edge technology has optimised productivity and replaced routine tasks with artificial intelligence, most companies are lacking game changers that lead to significant breakthroughs. It’s no longer just about attracting talent, it’s about attracting the best talent: people, not data, are the new oil.
Furthermore, competition is fierce, and demand is greater than supply. Globalisation has made the battle even tougher, as today everyone is fighting against everyone. In a recent conversation with a Studio Banana partner, a top manager at a global Swiss banking institution conceded that right now their biggest talent competitors were not other banks, but Google and Facebook. Nor is it easy to retain the talent already onboarded, making it difficult for companies to grow and function properly.
But that war can be won by considering a simple idea: if people are the most valuable resource, let’s put people first. The user-centric focus of Studio Banana relays on that very same concept – through a co-creation process carried out together with organisations, we are able to identify the needs of each specific workforce and to design and craft solutions that meet those needs, engaging not only new employees, but also the whole workforce of an organisation.
As a result of a wide range of capabilities, including graphic thinking and multimedia and workplace design, we are able to impact on the different challenges of this war for talent, such as acquisition, transformation of culture and processes of organisations and knowledge management.