Bringing light to life at the Tulux showroom
An experiential environment where illumination shapes space
The challenge
Rooted in eastern Switzerland, family-owned lighting manufacturer Tulux wanted to bring its craftsmanship and bespoke capabilities to the country’s western region by establishing a dedicated showroom in Lausanne. The aim behind this was to connect with local architects and designers while allowing customers and partners the opportunity to explore the brand’s lighting solutions and experience their products’ quality firsthand.
The outcome
A customer experience that challenges the traditional codes of retail through a considered layout, bespoke display elements and a clear architectural narrative. Designed to function as both a showroom and an event space as well as a contemporary workplace, its dynamic design offers visitors, clients and staff a multifunctional destination for discovery, dialogue, and co-creation.
With illumination at the heart of the customer journey and daily work, product presentations become an immersive sequence of spatial and sensorial scenarios. The result embodies the brand’s commitment to Swiss precision and lighting excellence, creating a memorable, functional, and future-ready space to experience light.
Look & feel
Rather than conventional displays, each zone is designed as part of a continuous journey through a sequence of lighting scenarios where visitors can explore how Tulux’s solutions shape atmosphere, materiality and spatial experience firsthand.
Honouring its Swiss manufacturing heritage, the interior balances industrial authenticity with spatial warmth. Raw finishes sit alongside tailored wood joinery and a neutral backdrop, carefully designed to showcase the lighting solutions without visual distraction, allowing their performance, features, output, beam angles and colour accuracy to take centre stage.
Focused work settings, collaborative areas and flexible zones for workshops and events support different ways of working, while integrated lighting displays showcase products in context. A purposefully designed Lighting Zone Laboratory takes this experience further, allowing clients to test light angles, explore prototypes and study the effect of illumination on a range of materials and textures in real time.
Bespoke elements give the interior its own identity, with a sculptural terrazzo table creating a striking focal point that contrasts with the clean lines and industrial finishes of the rest of the space.
To convey a warm yet purposeful atmosphere, the colour palette subtly integrates Tulux’s signature red within a restrained range of black, white, and grey, beautifully grounded by natural oak surfaces.
Conclusion
By establishing a sensorial design-led user journey that combines client-facing and internal areas, the showroom bridges the gap between the factory floor and the specification phase and brings Tulux’s value proposition closer to its customers.
Its versatile design offers a fluid setting fostering dialogue, openness, expertise, and shared learning, all within an elegant environment that embodies the spirit of Swiss quality.
