Sharing our passion for the unexpected at BOWD

We believe in magic. We have seen it happen. When you choose collaboration and passion, when you take the path nobody was expecting. Like the surprising welcome we received by the audience in the form of a Mexican wave at the 2015 Business of Design Week (BODW) conference.

Our co-founder Ali Ganjavian was invited to give a lecture on the role of crowds in design, together with many inspirational speakers from across the globe. We were thrilled to travel to Hong Kong and share a bustling scene with Ross Lovegrove, Thomas Heatherwick, Javier Mariscal, Benedetta Tagliabue, Martí Guixé, Jamy Yang, Fabien Nauroy or Lars Nittve.

The value of walking off the beaten track in product design

Ali’s talk at BOWD revolved around the passion for the unexpected. He shared his experience in the product design of OSTRICHPILLOW and Batband, an enriching process that made him see the importance of valuing not just the output but also the journey. Meaningful encounters and unforeseen discoveries take place when you are brave enough to explore off the beaten path. And what’s more, when differentiating results are achieved.

BODW: Asia’s leading event on design, innovation and brands

Business of Design Week (BODW) is a flagship event of creative thinking and design management organized by Hong Kong Design Centre since 2002. Each year, BODW brings to Hong Kong some of the world’s most outstanding design masters and influential business figures as Marcel Wanders, Rem Koolhaas, Raman Hui, Zaha Hadid, Tom Dixon, Jimmy Choo, Sir John Sorrell, Karim Rashid, Bingham Willis, Marc Newson, and Vivienne Tam.

It was precisely the collaborative environment of BOWD what we at Studio Banana valued the most. It was an incredible platform for participants to network, exchange ideas and explore business cooperation. The opportunity to be part of such an inspiring community was astonishing.

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