{"id":6150,"date":"2018-11-22T17:18:32","date_gmt":"2018-11-22T17:18:32","guid":{"rendered":"https:\/\/studiobanana.com\/web23\/?p=6150"},"modified":"2025-06-07T07:10:33","modified_gmt":"2025-06-07T07:10:33","slug":"petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference","status":"publish","type":"post","link":"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/","title":{"rendered":"Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pour des secteurs comme le monde universitaire, jouer correctement ses cartes peut donner un impact consid\u00e9rable \u00e0 de petits moments marketing. Pour ce faire, il faut comprendre ce dont les utilisateurs ont besoin, quand et comment le leur donner. Cr\u00e9er un parcours utilisateur est la cl\u00e9 pour d\u00e9couvrir et r\u00e9pondre \u00e0 ces probl\u00e8mes et opportunit\u00e9s.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour des secteurs comme le monde universitaire, jouer correctement ses cartes peut donner un impact consid\u00e9rable \u00e0 de petits moments marketing. Pour ce faire, il faut comprendre ce dont les utilisateurs ont besoin, quand et comment le leur donner. Cr\u00e9er un parcours utilisateur est la cl\u00e9 pour d\u00e9couvrir et r\u00e9pondre \u00e0 ces probl\u00e8mes et opportunit\u00e9s.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1216,219],"tags":[414,417,426,488,499,502,506],"class_list":["post-6150","post","type-post","status-publish","format-standard","hentry","category-insights-fr","category-visions","tag-design-fr","tag-education-marketing-fr","tag-events-fr","tag-talent-journey-fr","tag-user-experience-fr-2","tag-user-journey-fr","tag-visual-identity-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence | Studio Banana Conception<\/title>\n<meta name=\"description\" content=\"Pour des secteurs comme le monde universitaire, jouer correctement ses cartes peut donner un impact consid\u00e9rable \u00e0 de petits moments marketing. Pour ce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence | Studio Banana Conception\" \/>\n<meta property=\"og:description\" content=\"Pour des secteurs comme le monde universitaire, jouer correctement ses cartes peut donner un impact consid\u00e9rable \u00e0 de petits moments marketing. Pour ce\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Banana Conception\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-22T17:18:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-07T07:10:33+00:00\" \/>\n<meta name=\"author\" content=\"Ali Ganjavian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StudioBanana\" \/>\n<meta name=\"twitter:site\" content=\"@StudioBanana\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ali Ganjavian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/\"},\"author\":{\"name\":\"Ali Ganjavian\",\"@id\":\"https:\/\/studiobanana.com\/fr\/#\/schema\/person\/fbe974bf4ae2ebda1c95a00c46e69d4e\"},\"headline\":\"Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence\",\"datePublished\":\"2018-11-22T17:18:32+00:00\",\"dateModified\":\"2025-06-07T07:10:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/\"},\"wordCount\":72,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/studiobanana.com\/fr\/#organization\"},\"keywords\":[\"design\",\"education marketing\",\"events\",\"talent journey\",\"user experience\",\"user journey\",\"visual identity\"],\"articleSection\":[\"Insights\",\"Visions\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/\",\"url\":\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/\",\"name\":\"Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence | Studio Banana Conception\",\"isPartOf\":{\"@id\":\"https:\/\/studiobanana.com\/fr\/#website\"},\"datePublished\":\"2018-11-22T17:18:32+00:00\",\"dateModified\":\"2025-06-07T07:10:33+00:00\",\"description\":\"Pour des secteurs comme le monde universitaire, jouer correctement ses cartes peut donner un impact consid\u00e9rable \u00e0 de petits moments marketing. Pour ce\",\"breadcrumb\":{\"@id\":\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/studiobanana.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/studiobanana.com\/fr\/#website\",\"url\":\"https:\/\/studiobanana.com\/fr\/\",\"name\":\"Studio Banana Conception\",\"description\":\"Design-driven transformation\",\"publisher\":{\"@id\":\"https:\/\/studiobanana.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/studiobanana.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/studiobanana.com\/fr\/#organization\",\"name\":\"Studio Banana\",\"alternateName\":\"Agencia de dise\u00f1o en Madrid\",\"url\":\"https:\/\/studiobanana.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/studiobanana.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/studiobanana.com\/web23\/wp-content\/uploads\/2025\/05\/1631340413487.jpeg\",\"contentUrl\":\"https:\/\/studiobanana.com\/web23\/wp-content\/uploads\/2025\/05\/1631340413487.jpeg\",\"width\":200,\"height\":200,\"caption\":\"Studio Banana\"},\"image\":{\"@id\":\"https:\/\/studiobanana.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/StudioBanana\",\"https:\/\/www.instagram.com\/studiobanana\/\",\"https:\/\/www.linkedin.com\/company\/studio-banana\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/studiobanana.com\/fr\/#\/schema\/person\/fbe974bf4ae2ebda1c95a00c46e69d4e\",\"name\":\"Ali Ganjavian\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/studiobanana.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4f6babb7e0c86e98e83119ddbc33380aeadb1353edc7539cbae883831a32252?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4f6babb7e0c86e98e83119ddbc33380aeadb1353edc7539cbae883831a32252?s=96&d=mm&r=g\",\"caption\":\"Ali Ganjavian\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence | Studio Banana Conception","description":"Pour des secteurs comme le monde universitaire, jouer correctement ses cartes peut donner un impact consid\u00e9rable \u00e0 de petits moments marketing. Pour ce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/","og_locale":"fr_FR","og_type":"article","og_title":"Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence | Studio Banana Conception","og_description":"Pour des secteurs comme le monde universitaire, jouer correctement ses cartes peut donner un impact consid\u00e9rable \u00e0 de petits moments marketing. Pour ce","og_url":"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/","og_site_name":"Studio Banana Conception","article_published_time":"2018-11-22T17:18:32+00:00","article_modified_time":"2025-06-07T07:10:33+00:00","author":"Ali Ganjavian","twitter_card":"summary_large_image","twitter_creator":"@StudioBanana","twitter_site":"@StudioBanana","twitter_misc":{"Written by":"Ali Ganjavian","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/#article","isPartOf":{"@id":"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/"},"author":{"name":"Ali Ganjavian","@id":"https:\/\/studiobanana.com\/fr\/#\/schema\/person\/fbe974bf4ae2ebda1c95a00c46e69d4e"},"headline":"Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence","datePublished":"2018-11-22T17:18:32+00:00","dateModified":"2025-06-07T07:10:33+00:00","mainEntityOfPage":{"@id":"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/"},"wordCount":72,"commentCount":0,"publisher":{"@id":"https:\/\/studiobanana.com\/fr\/#organization"},"keywords":["design","education marketing","events","talent journey","user experience","user journey","visual identity"],"articleSection":["Insights","Visions"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/","url":"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/","name":"Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence | Studio Banana Conception","isPartOf":{"@id":"https:\/\/studiobanana.com\/fr\/#website"},"datePublished":"2018-11-22T17:18:32+00:00","dateModified":"2025-06-07T07:10:33+00:00","description":"Pour des secteurs comme le monde universitaire, jouer correctement ses cartes peut donner un impact consid\u00e9rable \u00e0 de petits moments marketing. Pour ce","breadcrumb":{"@id":"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/studiobanana.com\/fr\/journal\/petits-gestes-a-fort-impact-comment-identifier-ce-qui-fait-vraiment-la-difference\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/studiobanana.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Petits gestes \u00e0 fort impact : comment identifier ce qui fait vraiment la diff\u00e9rence"}]},{"@type":"WebSite","@id":"https:\/\/studiobanana.com\/fr\/#website","url":"https:\/\/studiobanana.com\/fr\/","name":"Studio Banana Conception","description":"Design-driven transformation","publisher":{"@id":"https:\/\/studiobanana.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/studiobanana.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/studiobanana.com\/fr\/#organization","name":"Studio Banana","alternateName":"Agencia de dise\u00f1o en Madrid","url":"https:\/\/studiobanana.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/studiobanana.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/studiobanana.com\/web23\/wp-content\/uploads\/2025\/05\/1631340413487.jpeg","contentUrl":"https:\/\/studiobanana.com\/web23\/wp-content\/uploads\/2025\/05\/1631340413487.jpeg","width":200,"height":200,"caption":"Studio Banana"},"image":{"@id":"https:\/\/studiobanana.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/StudioBanana","https:\/\/www.instagram.com\/studiobanana\/","https:\/\/www.linkedin.com\/company\/studio-banana\/"]},{"@type":"Person","@id":"https:\/\/studiobanana.com\/fr\/#\/schema\/person\/fbe974bf4ae2ebda1c95a00c46e69d4e","name":"Ali Ganjavian","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/studiobanana.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4f6babb7e0c86e98e83119ddbc33380aeadb1353edc7539cbae883831a32252?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4f6babb7e0c86e98e83119ddbc33380aeadb1353edc7539cbae883831a32252?s=96&d=mm&r=g","caption":"Ali Ganjavian"}}]}},"_links":{"self":[{"href":"https:\/\/studiobanana.com\/fr\/wp-json\/wp\/v2\/posts\/6150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiobanana.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studiobanana.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studiobanana.com\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/studiobanana.com\/fr\/wp-json\/wp\/v2\/comments?post=6150"}],"version-history":[{"count":5,"href":"https:\/\/studiobanana.com\/fr\/wp-json\/wp\/v2\/posts\/6150\/revisions"}],"predecessor-version":[{"id":18711,"href":"https:\/\/studiobanana.com\/fr\/wp-json\/wp\/v2\/posts\/6150\/revisions\/18711"}],"wp:attachment":[{"href":"https:\/\/studiobanana.com\/fr\/wp-json\/wp\/v2\/media?parent=6150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studiobanana.com\/fr\/wp-json\/wp\/v2\/categories?post=6150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studiobanana.com\/fr\/wp-json\/wp\/v2\/tags?post=6150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}